THE ADECCO GROUP

Nov. 2021 to Present

SENIOR MARKETING STRATEGIST

Contract role supporting an agency in marketing strategy, paid media, + operational efficiency.

• Built and executed multiple comprehensive omnichannel media strategies for a multi-state power utility operator. Campaigns focused on a variety of verticals including: electric vehicles, small business, large industry, + education.

• Led strategic planning for community marketing strategy for an independent power utility company with a focus on driving awareness about electric vehicles, charging stations, + infrastructure improvements throughout Tennessee.

• Participated as a member of a national marketing team hired to develop + implement a tech recruitment strategy for Black, Brown + Latinx college aged people. Personally charged with developing a comprehensive paid media, sponsorship + guerrilla tactic approach to drive awareness, increase applicants, + community conversations. 

WONDERMENT

Nov 2020 - Present

LEAD CONSULTANT

Contract role assisting thought leaders + small business operators with marketing + web based strategy solutions.

• Built multiple websites for political candidates running for office including Congress, Mayor, Judges + Council. Proficient in building sites via Squarespace, Wordpress and Wix.

• Developed an omnichannel marketing strategy for a regional mass transit lobbying organization. Worked with the agency to develop a strategic vision and plan to cultivate community wide support for a transit referendum.

• Created a suite of reputation monitoring tools + acted as a brand strategist for a world renowned celebrity. Supported client with a variety of social media and messaging tactics.

• Consulted on brand strategy + communication tactics for multiple nonprofits specifically focused on LGBTQ+, Womens, Food Insecurity, and Mental Health.

BAM! SOCIAL BUSINESS

AGENCY DIRECTOR | SENIOR MARKETING DIRECTOR

June 2015 to Dec. 2021

Progressive growth over thirteen years with a boutique marketing agency in Nashville specializing in digital storytelling, brand activations, website development, social media strategy, community building, + customer obsession.

• Formulated + implemented an innovative client acquisition strategy resulting in engagements with over 300 different businesses over a five year run focused on retail, hospitality, food + beverage, tourism, healthcare, CPG, + real estate.

• Developed an enhanced marketing services portfolio, comprising external + internal communications, digital and traditional marketing campaigns, B2B + B2C initiatives, GTM strategies, creative storytelling, brand strategy, crisis communications, media buying services, + more.

• Built a robust, flexible operational infrastructure underpinned by multiple marketing production processes, detailed SWOT analysis processes, + iterative branding solutions to maximize value + impact for clients.

• Conceived + delivered cutting-edge omnichannel paid media initiatives supported by $MM dollar ad budgets.

• Coordinated a team with 10 direct reports + organized unique employee development programs using industry best practices to build MarCom expertise as well as teamwork, decision-making, + presentation skills.

MARKETING + COMMUNICATIONS DIRECTOR

Feb. 2008 to June 2016

• Brainstormed creative growth marketing strategies for assigned clients; translated them into website marketing strategies, SEO/SEM initiatives, email marketing campaigns, and organic/paid social marketing. Specifically charged with working with small businesses, independent proprietors, and residential real estate agents.

• Leveraged market insights to optimize campaign spends + performance while assessing campaign performance against ROI + KPIs. Completed analytical data reviews aligned with benchmark reporting based on industry research.

• Partnered with internal client teams to devise strategies for strengthening campaign performance + user experience, including identifying critical conversion points/drop off points + optimization of user funnels.

TORTOISE + BLONDE EYEWEAR

MARKETING + COMMUNICATIONS STRATEGIST | CO-FOUNDER

January 2010 - June 2012

Co-founded an online-only eyewear company in partnership with an award winning Optometrist and family

• Developed and executed the go-to-market launch strategy with a six-city media blitz (paid, earned); influencer campaign; public relations strategy for TV, print, and fashion web; retail partnership with a national clothing retailer.

• Designed in-person event launch strategy with SXSW with special event partnerships with top fashion brands

• Instrumental in UX/CX of initial website, online try-on solution; Developed the e-commerce shipping strategy and customer experience with from purchase to fulfillment and follow up.

• Developed partnerships with select optometrists nationwide to become brand partners to enhance customer experience.

WARNER BROS. RECORDS

REGIONAL SALES & MARKETING COORDINATOR

Jan. 2006 to May 2008

Executed sales, marketing strategies to grow + maintain artists’ presence with key retail + distribution partners.

• Developed key partnerships throughout the Northeast region (Maine to Washington DC) with independent + national retailers to support artist releases with in-store promotions, digital activations, + other media strategies

• Planned + executed events throughout the region through partnerships fostered through strategic sales programs.

COLLEGE MARKETING REPRESENTATIVE (VIRGINIA)

Oct. 2004 to Dec. 2005

• Developed + managed marketing programs targeting specific college age demographics at universities in Virginia.

• Partnered with University organizations throughout the state to develop special marketing events in the field and at retail stores to engage the target demographic.